Privacy Policy

Surfs Up Watersports

Effective Date: May 12, 2026

1. Introduction

Surfs Up Watersports ("we," "us," or "our") respects your privacy and is committed to being transparent about how we collect, use, and protect your personal information. This Privacy Policy applies to information collected through our website, in person at our location, over the phone, by email, through online forms, and by text message.

By using our website or services, you agree to the practices described in this policy.

2. Information We Collect

2.1 Information You Provide Directly

  • Name

  • Phone number (mobile and/or landline)

  • Email address

  • Mailing or billing address

  • Payment information (processed through secure third-party payment processors)

  • Booking, reservation, and rental details

  • Emergency contact information

  • Waiver and liability release information

  • Photos or content you submit

  • Any other information you choose to provide when contacting us or filling out a form

2.2 Information Collected Automatically

When you visit our website, we and our service providers may automatically collect:

  • IP address and approximate geographic location

  • Browser type and version

  • Device type and operating system

  • Pages viewed, time spent on pages, and referring URLs

  • Date and time of visits

  • Clickstream and interaction data

  • Information collected through cookies and similar technologies (see Section 4)

3. How We Use Your Information

We use the information we collect to:

  • Process reservations, bookings, rentals, and payments

  • Send booking confirmations, reminders, schedule changes, and customer service communications

  • Send automated text messages related to your reservation and our services (see Section 7)

  • Respond to inquiries, feedback, and support requests

  • Operate, maintain, and improve our website and services

  • Measure the performance of our marketing and advertising

  • Show you relevant ads on third-party platforms (see Section 6)

  • Maintain records required for safety, insurance, tax, and legal compliance

  • Detect, prevent, and address fraud, abuse, or security issues

4. Cookies and Tracking Technologies

Our website uses cookies, pixels, tags, web beacons, and similar tracking technologies to operate, analyze, and improve the site.

Types of cookies we use:

  • Essential cookies — required for the website to function (e.g., loading pages, processing bookings).

  • Analytics cookies — help us understand how visitors use the site so we can improve it.

  • Advertising cookies — used by us and our advertising partners to deliver relevant ads and measure ad performance.

  • Functional cookies — remember your preferences and settings.

Managing cookies: Most browsers let you block or delete cookies through your settings. You can also opt out of many advertising cookies at:

Blocking certain cookies may affect how parts of our website work.

5. Website Analytics

We use third-party analytics services, which may include Google Analytics and similar tools, to understand how visitors interact with our website. These services collect information such as IP address, pages viewed, time on site, and referring source. The data helps us improve our website and marketing.

You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-On: https://tools.google.com/dlpage/gaoptout

6. Online Advertising

We use online advertising platforms — which may include Google Ads, Meta (Facebook and Instagram), and other ad networks — to promote our services and reach potential customers.

These platforms may use cookies, pixels, and similar technologies on our website to:

  • Show you ads for Surfs Up Watersports on other websites and apps you visit

  • Measure how our ads perform

  • Build audiences of users with similar interests

  • Track conversions (such as completed bookings) from our ads

These advertising partners may receive limited information such as your IP address, pages viewed on our site, actions taken on our site, and in some cases hashed (encrypted) identifiers such as an email address used for ad matching. We do not provide your unhashed personal information to advertising platforms for them to use independently.

To opt out of personalized advertising:

7. Automated Text Messages (SMS)

By providing your mobile phone number to Surfs Up Watersports — including through our website, contact forms, lead forms, booking forms, or in person — you consent to receive automated and non-automated text messages from us at the number provided.

Types of messages you may receive:

  • Booking confirmations, reminders, and changes

  • Reservation follow-ups and customer service messages

  • Weather, safety, and conditions alerts

  • Promotional offers, seasonal updates, and marketing messages (where applicable)

  • Responses to inquiries you initiate

Message frequency varies based on your activity and interactions with us.

Message and data rates may apply, depending on your wireless carrier and plan. Surfs Up Watersports is not responsible for any carrier charges.

Opt out: Reply STOP to any message to unsubscribe. You will receive a one-time confirmation that you have been unsubscribed and will not receive further automated messages.

Help: Reply HELP to any message or contact us using the information at the end of this policy.

Consent is not a condition of purchase. You can use our services without agreeing to receive marketing text messages. Transactional messages (such as booking confirmations) may still be necessary to deliver services you've requested.

No sharing of SMS information: We do not share, sell, or transfer mobile phone numbers or SMS opt-in information to third parties or affiliates for marketing purposes. Phone numbers collected for SMS purposes are used only by Surfs Up Watersports and the SMS service provider that delivers our messages.

8. How We Share Your Information

We do not sell or rent your personal information, and we do not share it with outside companies for their own marketing purposes.

We share information only in these limited circumstances:

  • Service providers — vendors that help us run our business, such as payment processors, booking software, email and SMS providers, hosting providers, and analytics/advertising platforms (as described in Sections 4–6). These providers are only authorized to use your information to perform services for us.

  • Legal compliance — when required by law, subpoena, court order, or other valid legal process, or to cooperate with law enforcement.

  • Safety and rights — to protect the rights, property, or safety of Surfs Up Watersports, our customers, employees, or others.

  • Business transfers — in connection with a merger, acquisition, sale of assets, or similar transaction, in which case we will notify you of any change in ownership or use of your information.

9. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, or services that we do not control. This Privacy Policy does not apply to those third parties. We encourage you to review their privacy policies before providing them with any personal information.

10. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Data Retention

We retain personal information for as long as necessary to provide our services, fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

12. Your Rights and Choices

Depending on your location, you may have the right to:

  • Access the personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of your information, subject to legal and operational requirements

  • Opt out of marketing emails by using the "unsubscribe" link in any message

  • Opt out of marketing text messages by replying STOP

  • Opt out of personalized advertising and cookies (see Sections 4 and 6)

To exercise any of these rights, contact us using the information in Section 16.

13. California, Virginia, Colorado, and Other State Privacy Rights

If you are a resident of California, Virginia, Colorado, Connecticut, Utah, or another state with a comprehensive consumer privacy law, you may have additional rights, including the right to know what personal information we collect, the right to delete it, the right to correct it, and the right to opt out of certain "sales" or "sharing" of personal information as those terms are defined under applicable law.

We do not sell personal information for money. To the extent any of our advertising activities described in Section 6 are considered "sharing" or a "sale" under your state's law, you may opt out by adjusting your cookie settings on our site, using the advertising opt-outs listed in Section 6, and contacting us using the information in Section 16.

14. Children's Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 without verifiable parental consent. If you believe we have collected information from a child under 13, please contact us so we can delete it.

15. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" at the top of this page. Material changes will be highlighted on our website or communicated to you directly where appropriate. Your continued use of our services after the effective date of any changes constitutes acceptance of the updated policy.

16. Contact Us

If you have questions, comments, or requests regarding this Privacy Policy or our handling of your personal information, please contact us at:

Surfs Up Watersports 1001 Winterville Road Athens, GA Phone: 706-340-9184 Email: info@surfsupwatersports.com Website: www.surfsupwatersports.com

Privacy Policy